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Who are the owners of Flora & Fauna?Updated 6 months ago

Flora & Fauna was founded in 2014 with a drive to create real change. From just 500 products in a tiny warehouse to over a decade later with 1000s of ethical favourites, our commitment to growing Australia’s go-to for ethical and eco vegan essentials is as strong as ever.


In 2023, Abel, a founder and CEO driven by purpose and ethical values saw an opportunity to rebuild Flora & Fauna, and pour heart and hard-work into this community.

“We couldn’t be more excited and determined to nurture the F&F legacy with heart, leading with our ethical values and vision for a healthy world – to use business as a force for good.” - Abel, Co-owner

Our team behind Flora & Fauna are excited to get to know you and grow F&F 2.0 into this new chapter, bringing you the best in ethical brands and creating positive change.

More than ever, we stand for:

  • Leading with purpose 
    Did you know our owners have built B Corp brands who are all about being a force for good? 
  • Community 
    You are the heart of Flora & Fauna, and we’re so grateful you’re here. And we’re proud to be family-owned. 
  • Ethical always 
    We’ll continue to find ethical brands who tread softly and use business as a force for good. So you make kinder choices easier.  

Get to know our story.



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